Product Development

The company insists on putting consumers at the center, starting from consumer needs, and continuously developing products that integrate leisure, nutrition, deliciousness, and convenience based on market dynamics, information, and development. Through years of accumulation, the application technology of Miduoqi baked fragrant bread slices and rice crackers has reached industry leadership.

The company has a municipal engineering technology center with more than 300 technical personnel with intermediate and senior titles in various food technology research and development, processes, quality control, testing, etc. It has the ability to carry out various food engineering and technical experiments, with a testing base area of 450m and a training base of 500m. It has more than 30 multi category testing processes, equipment, and automated assembly lines, and has been undertaking food engineering research projects at or above the municipal level for 5 consecutive years, with a high rate of new products; Emphasis is placed on intellectual property protection, and in recent years, more than 50 types of design and utility model patents have been applied for and owned.

Rice cracker products are mainly made from selected rice, using international advanced production technology and standardized production. They are processed through processes such as washing, grinding, steaming, kneading,inspection, molding, drying, embryo processing, baking and puffing, oil pouring, auxiliary materials, and packaging. The products retain a strong rice aroma and sauce aroma, with a crispy, fresh, and fragrant taste. They are of excellent quality and are a common leisure snack for gatherings. They come in independent small packages, which are not only convenient to carry, but also ensure food hygiene and are suitable for all ages.

Baked fragrant bread slices products are made by refining high gluten wheat flour, preserving the original aroma of wheat, and using non deep frying techniques, perfectly combining ancient traditional fermentation techniques with Dutch equipment slicing techniques. They are made through processes such as kneading, pressing, cutting, shaping,inspection, measuring, boxing, waking up, steaming, slicing, baking, oil pouring, seasoning, cooling, and packaging. The products are fragrant, thin, and crispy, with a variety of flavors that can be chosen anytime, anywhere. They are a new choice for leisure snacks for urban people.